nPario

NEWSROOM

09/29/2011
EA To Unveil EA Legend Campaign Insights Suite at Advertising Week
Electronic Arts Inc. announced EA Legend, a dynamic platform developed to provide marketers with campaign and audience insights across mobile, social, online and console games reaching over 300 million people worldwide. The insights suite aggregates metrics, brand impact, social buzz, ad effectiveness, and ROI across all of EA's ad products and platforms. EA Legend is powered by nPario, an expert in providing data products and services that enable companies to deliver better and more relevant experiences to their audiences and marketers. EA Legend will be presented to conference attendees for the first time ever at this year's Advertising Week in New York City, NY on October 4, 2011 at 4pm EST.
read more

05/18/2011
WPP Strategic Alliance
WPP's market research group Kantar and its digital marketing technology unit Media Innovation Group are immediate beneficiaries of new data analytics capabilities resulting from WPP Digital's $5 million minority investment in Palo Alto, Calif.-based nPario, announced Tuesday.
read more

05/17/2011
Startup Aims to Create Big Apps for Big Data
What if you amassed petabytes of data, then realized you had nothing you wanted to do with it? It's not enough to hoard data, or run basic analytics hoping for patterns. To create the true promise of a big data revolution, nPario President and CEO Bassel Ojjeh says the industry needs big apps. His startup has just raised $5 million in a first round of funding from WPP Digital to help make those apps possible.
read more

03/23/2011
Data Science: The 3 Elements of Big Data
Leading a data science panel at GigaOM's Structure Big Data conference, Joyent Founder and Chief Scientist Jason Hoffman redefined the concept of big data. Speaking with bit.ly Chief Scientist Hilary Mason, Cloudscale Founder and CEO Bill McColl, Fluidinfo Founder and CEO Terry Jones, and nPario President and CEO Bassel Ojjeh, he discussed what it means to be a practitioner dealing with big data and the unique systems needed to do that.
read more

03/11/2011
Outliers and coexistence are the new normal for big data
nPario holds an exclusive license from Yahoo for technology based on columnar storage that within Yahoo's internal infrastructure handles over eight petabytes of data for advertising and promotion, per a February 2011 discussion with nPario President and CEO Bassel Y. Ojjeh. nPario has basically forked the code, so that Yahoo can continue their internal use while nPario goes to market with a commercial offering for external customers. The nPario technology enables analysis at the granular level, not just at aggregate or sampled data. In addition to supporting a range of other data sources, nPario offers full integration with Adobe Omniture, including APIs that can pull data from Omniture (although Omniture charges a fee for this download).
read more

12/07/2010
nPario Strip-Mines Online Usage Data For More Effective Ads
Last week, Bassel Ojjeh, CEO of the data analytics startup nPario, gave me an interesting look into how behavior tracking is being used in advertising.
read more

09/30/2010
nPario Shows EA How to Track and Target Consumers Across Web, Mobile, Social, Internet TV, and Game Consoles
It's a big week for nPario. The young Redmond, WA- and Palo Alto, CA-based startup is using technology developed at Yahoo to help businesses study media consumers who hop incessantly between their PCs, tablet devices, smartphones, game consoles, and Internet-connected TVs, then target them with the right ads on the right platforms.
read more

09/30/2010
EA Digs Into Data To Cross Ad Channels
Electronic Arts (EA) plans to unveil Thursday a cross-platform reporting dashboard that pulls in data and assists advertisers in allocating ad buys and budgets across the company's online, console, and mobile properties, as well as email and social sites. The white-label platform designed and built by nPario can integrate more than a dozen data sources to help EA's clients understand consumer intent and the impact of their campaigns.
read more

09/29/2010
Electronic Arts levels up its in-game advertising with analytics
Electronic Arts plans to give marketers a better idea of how their ads are performing in the gaming giant's video games. It just announced a new "insights suite" that will show how gamers are engaging with ads.
read more

03/17/2010
Former Yahoo Execs Launch nPario To Help Companies Understand Consumers
A new startup dubbed nPario and formed by ex-Yahoo and SAS executives opened its business operations today. The company essentially wants to help clients better understand and market consumer commercial intent through optimal data management and data mining products and services.
read more