nPario

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ARTICLES

• 04/24/2012
• Undifferentiated, Third-Party Data Aggregrators Need To Evolve Offerings
• AdExchanger asked Ken Allen, who is Director, Head of Digital Media and Internet Advisory with Blackstone Advisory Partners, LP, his reaction to the deal and the opportunity with digital ad, targeting data.
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• 04/23/2012
• Big Data's future? Take a hint from Google Maps
• Big data wasn't always "Big Data." "I was in the Big Data space before the term was coined. We'd say 'yeah, there's a lot of data,'" recalls Bassel Ojjeh, chief executive officer of nPario, a two-year old Palo Alto, Calif.-based firm that sifts through big media corporations' troves of data to deliver insights about their customers.
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• 04/11/2012
• nPario Extends Advertising and Marketing Ecosystem Reach in Key Partnership with Ensighten
• nPario, a leading provider of Big Data publisher and marketing solutions, today announced that the company has formed a strategic partnership with Ensighten, an enterprise tag management solutions innovator. As the only company in the industry that offers comprehensive audience data solutions on an open and extensible architecture, nPario is expanding its service portfolio. The partnership with Ensighten provides nPario customers with an industry-leading tag management solution.
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• 03/23/2012
• nPario Platform Extracts Customer Insights for Better Targeting
• Over the past month several studies have been released, all indicating that the wealth of data online isn't being used to its fullest potential. Either brands aren't making the data actionable or they're utilizing the data is ways that don't enhance the customer experience. One platform, nPario, offers brands Audience DNA - actionable customer insights which can then be used to drive online campaigns. I recently had the chance to chat with nPario CEO Bassel Ojjeh about audience DNA.
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• 03/08/2012
• Horror Stories from a Serial Entrepreneur
• Rejection is the tip of the iceberg. Contrary to the ultra-happy stories that most entrepreneurs share about the experience of launching a new startup, the job isn't always a piece of cake. "Funding is a strange beast," Bassel Ojjeh, the former Senior VP of the Strategic Data Solutions division at Yahoo! and the founder of several companies, told Benzinga. "It's organized chaos that sometimes produces an outcome. And only time can tell if it's the desired outcome." Ojjeh, who most recently founded nPario, said that as a startup guy, "you really find yourself thinking of all avenues to get your startup idea funded. What I would probably say is that someone's reputation and social network (and I don't mean Twitter followers) is what helps the most," he said.
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• 03/05/2012
• 9 Brilliant Startup Tips with Former Yahoo! VP Bassel Ojjeh
• Startups often think that getting funded is a grand achievement. But is it? Bassel Ojjeh doesn't think so. As the former Senior VP of the Strategic Data Solutions division at Yahoo! and the founder of several companies, Ojjeh came to this conclusion with years of experience. "I'd like to think of myself as a data practitioner and evangelist and have been passionate about data throughout my career," Ojjeh told Benzinga. "I believe anyone can tell a great story, but the greatest story can be told if based on data-driven insights."
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• 09/29/2011
• EA To Unveil EA Legend Campaign Insights Suite at Advertising Week
• Electronic Arts Inc. announced EA Legend, a dynamic platform developed to provide marketers with campaign and audience insights across mobile, social, online and console games reaching over 300 million people worldwide. The insights suite aggregates metrics, brand impact, social buzz, ad effectiveness, and ROI across all of EA's ad products and platforms. EA Legend is powered by nPario, an expert in providing data products and services that enable companies to deliver better and more relevant experiences to their audiences and marketers. EA Legend will be presented to conference attendees for the first time ever at this year's Advertising Week in New York City, NY on October 4, 2011 at 4pm EST.
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• 05/18/2011
• WPP Strategic Alliance
• WPP's market research group Kantar and its digital marketing technology unit Media Innovation Group are immediate beneficiaries of new data analytics capabilities resulting from WPP Digital's $5 million minority investment in Palo Alto, Calif.-based nPario, announced Tuesday.
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• 05/17/2011
• Startup Aims to Create Big Apps for Big Data
• What if you amassed petabytes of data, then realized you had nothing you wanted to do with it? It's not enough to hoard data, or run basic analytics hoping for patterns. To create the true promise of a big data revolution, nPario President and CEO Bassel Ojjeh says the industry needs big apps. His startup has just raised $5 million in a first round of funding from WPP Digital to help make those apps possible.
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• 03/23/2011
• Data Science: The 3 Elements of Big Data
• Leading a data science panel at GigaOM's Structure Big Data conference, Joyent Founder and Chief Scientist Jason Hoffman redefined the concept of big data. Speaking with bit.ly Chief Scientist Hilary Mason, Cloudscale Founder and CEO Bill McColl, Fluidinfo Founder and CEO Terry Jones, and nPario President and CEO Bassel Ojjeh, he discussed what it means to be a practitioner dealing with big data and the unique systems needed to do that.
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• 03/11/2011
• Outliers and coexistence are the new normal for big data
• nPario holds an exclusive license from Yahoo for technology based on columnar storage that within Yahoo's internal infrastructure handles over eight petabytes of data for advertising and promotion, per a February 2011 discussion with nPario President and CEO Bassel Y. Ojjeh. nPario has basically forked the code, so that Yahoo can continue their internal use while nPario goes to market with a commercial offering for external customers. The nPario technology enables analysis at the granular level, not just at aggregate or sampled data. In addition to supporting a range of other data sources, nPario offers full integration with Adobe Omniture, including APIs that can pull data from Omniture (although Omniture charges a fee for this download).
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• 12/07/2010
• nPario Strip-Mines Online Usage Data For More Effective Ads
• Last week, Bassel Ojjeh, CEO of the data analytics startup nPario, gave me an interesting look into how behavior tracking is being used in advertising.
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• 09/30/2010
• nPario Shows EA How to Track and Target Consumers Across Web, Mobile, Social, Internet TV, and Game Consoles
• It's a big week for nPario. The young Redmond, WA- and Palo Alto, CA-based startup is using technology developed at Yahoo to help businesses study media consumers who hop incessantly between their PCs, tablet devices, smartphones, game consoles, and Internet-connected TVs, then target them with the right ads on the right platforms.
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• 09/30/2010
• EA Digs Into Data To Cross Ad Channels
• Electronic Arts (EA) plans to unveil Thursday a cross-platform reporting dashboard that pulls in data and assists advertisers in allocating ad buys and budgets across the company's online, console, and mobile properties, as well as email and social sites. The white-label platform designed and built by nPario can integrate more than a dozen data sources to help EA's clients understand consumer intent and the impact of their campaigns.
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• 09/29/2010
• Electronic Arts levels up its in-game advertising with analytics
• Electronic Arts plans to give marketers a better idea of how their ads are performing in the gaming giant's video games. It just announced a new "insights suite" that will show how gamers are engaging with ads.
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• 03/17/2010
• Former Yahoo Execs Launch nPario To Help Companies Understand Consumers
• A new startup dubbed nPario and formed by ex-Yahoo and SAS executives opened its business operations today. The company essentially wants to help clients better understand and market consumer commercial intent through optimal data management and data mining products and services.
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• 03/17/2010
• Ex-Yahoo execs unveil nPario
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• 03/17/2010
• Ex-Yahoos Launch A New Data Mining Company
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