About Us

nPario delivers a consumer intelligence platform and big data applications for marketing segmentation that enable the world’s largest brands to combine existing, new and emerging channels of information to segment consumers, understand consumer behavior, commercial intent, and drive customer acquisition, retention and engagement.

Unlike other data management platforms (DMPs), which can choke on the sheer scale of data needed to provide comprehensive consumer intelligence in real-time, nPario provides easy-to-use visual applications to segment audiences, predict consumer intent and provide campaign intelligence at scale in real-time.

nPario solutions are available as either public or private clouds, and are already in use at leading brands, publishers and agencies such as Reuters, Electronic Arts and GroupM. In fact, nPario's fully programmable platform also powers several of the data management platforms (DMPs) used by leading brands today.

nPario is a privately held company with offices in Palo Alto, Calif.


Bassel Ojjeh
CEO and President, nPario

Bassel Ojjeh, co-founder and CEO of nPario, has dedicated his career to building data technologies and products that drive business performance and revenue. He has a track record of founding successful data start-ups as well as building large data organizations. His companies have been pioneers in the field of Big Data and behavioral targeting.

Prior to nPario, Ojjeh served as a Senior Vice President of Data Technologies & Products at Yahoo! after the company acquired his Seattle-based data startup. At Yahoo!, his group was responsible for building data products that drive audience engagement and advertising revenues. These products consumed some of the largest data sets in the world, generated by the half a billion users of Yahoo!.

Before founding the DMX Group, Ojjeh co-founded digiMine (now Audience Science), where he and his co-founders pioneered behavioral targeting. Before founding digiMine, Bassel was Group Program Manager in the Internet Business division at Microsoft, where he drove key initiatives in the areas of data warehousing, data mining, personalization and predictive analytics. He started his career as a developer at Fox Software, which was later acquired by Microsoft for $1.5 billion.

Bassel Ojjeh is a Hall of Fame inductee at Bowling Green State University. He also serves on the Board of Directors of the International University of Science and Technology in Syria, which he co-founded.

Krishna Uppala
Chief Technology Officer

Co-founder Krishna Uppala serves as nPario’s Chief Technology Officer. He is responsible for driving the ongoing innovation and development that powers nPario’s consumer intelligence platform and big data applications for digital marketing. A recognized expert in data warehousing and database analytics, Uppala is the innovator behind 27 data processing and database technology patents.

Before joining nPario, he served as Senior Director/Architect at Yahoo!, where he was responsible for developing and deploying technologies that powered the world’s largest data warehouse and analytics applications. Prior to Yahoo, Uppala was a VP of Engineering at digiMine (now Audience Science) and developed the company’s leading predictive analytics, segmentation and data mining applications. He joined digiMine from Microsoft, where he focused on implementing data applications and enhancing scalability for the company’s leading portal and commerce platforms, MSN and the Microsoft Commerce Server.

Uppala holds a Bachelor of Science degree in Computer Science from Trenton State College, NJ. He has presented his findings at leading scientific forums such as the Association of Computing Machinery’s Special Interest Group on Management of Data (SIGMOD).

Dr. Ankur Teredesai
Chief Data Scientist and Professor of Web and Data Science, University of Washington

Dr. Ankur Teredesai is a recognized expert in marketing data science and data mining. At nPario, he serves as Chief Data Scientist, working with the world's top brands to help them gain deep insights into who their customers are, what they plan on buying, and how to find more like them. His team develops nPario's in-platform data science algorithms, which have been designed to provide interactive results from the largest data sets available today.

Ankur received his PhD in Computer Science from University at Buffalo, SUNY, and has been an active participant in the evolution of the data science for over 15 years. His contributions range from active pattern recognition, scalable algorithms for consumer intelligence, and social recommendation systems to societal data science for emerging big data domains. He serves as the Information Director for ACM-SIGKDD (ACM Special Interest Group in Knowledge Discovery and Data Mining), the world’s leading society for academic and industrial big data challenges.

Ankur’s industry contributions include data mining projects at Microsoft, Apollo Data Technologies, IBM, and C-DAC Pune. Ankur started his academic career at Rochester Institute of Technology (RIT) and is a tenured Associate Professor of Computer Science and Systems at the University of Washington Tacoma’s Institute of Technology.

Who We Are

To be an entrepreneur in Silicon Valley, you have to innovate. You have to adapt and evolve. At nPario, we approach our work with an entrepreneurial spirit. We believe that the way things were done yesterday should be improved upon today. It's that spirit that results in industry disruption and leads to success for those at the center of it.

That's why we engage our customers in an ongoing dialogue. We strive to create a connection with them so we can find a common purpose. We seek to understand our customers' business and needs, then we aim to delight them with our product. We instill a sense of shared ownership with them, which leads to repeat business and long-term engagement.

Fortunately, we have the experience in the data industry to put our entrepreneurial spirit and engaging dispositions to good use. Our CEO, Bassel Ojjeh, is a successful serial entrepreneur in the data industry. Our CTO conceived the foundation of the nPario DMP. Each of our developers has worked with big data in one capacity or another, for companies such as Microsoft, Apple, Yahoo!, Adobe, and Oracle.

Add a dose of youth in our ranks — new up-and-comers in the big data world — and we've got a great mix of industry perspective that can add immediate impact to any organization.

Join Us

Are you ready to solve data problems on a scale seldom imagined? We're a fun, diverse team creating individual impact every day. If you're sick of middle-management, Powerpoint presentations, and working within the confines of someone else's infrastructure, we'd like you to join us.

Co-founded by Bassel Ojjeh, nPario simplifies consumer data so you can understand your customers, increase revenue by making smarter advertising decisions, and automate complex, data-intensive processes on a petabyte scale.

© 2012 nPario Inc. All Rights Reserved.