nPario

As a team, we have worked on the largest data in the world for companies like Microsoft, Yahoo, Adobe, Oracle and SAS. We've also worked for clients such as American Express, AT&T, CBS, J.Crew, Nordstrom, and T-Mobile. Today, we are channeling our expertise into nPario.

OUR TEAM

With a career dedicated to harnessing the power of data for improved business performance and increased revenue and an impressive track record of successful start-ups, co-founder Bassel Ojjeh is responsible for driving the vision and strategy of the company. Bassel brings a unique combination of entrepreneurial acumen and comprehensive knowledge of enterprise data strategies. Prior to nPario, he served as Senior Vice President of the Strategic Data Solutions division at Yahoo, where he was responsible for building data products that leveraged Yahoo data to drive audience engagement and advertising revenues.

Bassel joined Yahoo as a result of Yahoo's acquisition of his previous venture, the DMX Group, a business intelligence and data mining company. Prior to Yahoo, Bassel co-founded and served as Chief Operating Officer of digiMine (now Audience Science), delivering business intelligence and data mining products and services to Fortune 100 companies such as American Express, Daimler-Chrysler, Ford Motors, Microsoft Corp, Dow Jones, AT&T Wireless and T-Mobile. Bassel's product and business leadership at digiMine was instrumental in securing over $25 million of venture funding for the company.

Before founding digiMine, he was Group Program Manager in the Internet Business Server division at Microsoft, where he drove key initiatives in areas such as data warehousing, data mining, personalization and predictive capabilities. He started his career in Fox Software, establishing the company as a leading global software development provider, which was later acquired by Microsoft for $1.5 Billion.

In recognition of his business leadership, Bassel received The Graduate of the Year award from his Alma Mater, Bowling Green State University.

Co-founder Krishna Uppala is responsible for driving the ongoing innovation and development that powers nPario's unique data products and services. A recognized expert in data warehousing and database analytics, Krishna is the innovator behind 16 data processing and database technologies patents.

Before joining nPario, he served as Senior Director/Architect at Yahoo, where he was responsible for developing and deploying technologies that powered the world's largest data warehouse and analytics applications. Prior to Yahoo, Krishna was a VP of Engineering at digiMine (now Audience Science) and developed the company's leading predictive analytics, segmentation and data mining applications. He joined digiMine from Microsoft, where he focused on implementing data applications and enhancing scalability for the company's leading portal and commerce platforms, MSN and the MicrosoftCommerce Server. Krishna holds a Bachelor of Science degree in Computer Science from Trenton State College, NJ. He has presented his findings at leading scientific forums such as the Association of Computing Machinery's Special Interest Group on Management of Data (SIGMOD).

Brian Bennett comes to nPario with more than twelve years of sales experience, with an emphasis in digital media and marketing. Over the last decade, Brian has held senior sales positions at Yahoo!, Overture, and Demand Media. At Yahoo!, Brian was a sales director overseeing Yahoo!'s top advertisers, specializing in sales for both search and display channels. His work at Overture and Demand Media has allowed Brian to be well versed in the use of data for online advertising, marketing, and analytics. Brian attended San Diego State University where he majored in International Business with an emphasis in Russian.

Chris O'Hara was most recently Senior Vice President of Sales and Marketing at TRAFFIQ, where he lead its agency and publisher development efforts; head of sales for Reviewed.com (GCI), a consumer electronics review network operated in the USAToday.com family; Vice President of Sales for Mediabistro, the leading employment services provider in the Media space (WEBM); and head of sales for Nielsen's Photography Group. He is an expert on transitioning traditional media companies into profitable new media enterprises, and frequently speaks at industry functions. He is a member of American Business Media's Speakers Bureau, the IAB Exchanges and Networks and Sales Executive Committees, and a columnist for industry publications including Business Insider, eMarketing & Commerce, eConsultancy, AdMonsters, MediaPost, Adotas, ClickZ, iMediaConnection, DigiDay, and AdWeek. He is also the author of 6 best-selling books including The Bloody Mary, Great American Beer, and Hot Toddies, the classic holiday cocktail book.

Venky Natarajan leads product management activities at nPario. Venky brings over 20 years of technology and product building experience to nPario, including both engineering and product management experience with "Big Data" applications. Before joining nPario he was VP product management at Adchemy. Venky also provided product management leadership to various products and projects involving data and advertising at Yahoo. He has an MBA from Santa Clara University.

Dave Taniguchi leads the engineering teams who deliver the innovative data systems powering nPario's products and services. Dave joined nPario after 19 years at Microsoft, where he held key engineering leadership and management roles. In Microsoft's Server and Tools Division, Dave was instrumental in building the analytics platform and developing features for products such as Commerce Server, BizTalk Server and Office 365 hosted services. Dave also held leadership roles in the Windows Server networking teams (RPC and MSMQ) and incubated the development of scalable Azure projects for Microsoft's Research Lab. He holds a Bachelor of Science degree in Computer Science from Washington State University.

Jerry Murry's responsibilities include building world class Quality Engineering, Operations and Product Delivery teams to set the gold standard in the "Big Data" space. Jerry brings to nPario 30 years of overall industry experience at both startups and larger companies such as EFI, Apple, PayPal and most recently Yahoo. As a Sr. Director at Yahoo, Jerry was responsible for the overall product quality for Yahoo's Search Advertising Data as well as the Serving and Targeting Display systems. During his 5 years, Jerry's teams delivered the next generation of both Yahoo's search and display platforms. Prior to Yahoo Jerry spent 4 years at PayPal where he led both Development and Quality teams responsible for PayPal's Data Warehousing, Financial Systems, Merchant services and Merchant Fraud.

Christine Roggenbusch leads business operations including management of the finance, human resources, legal and public relations functions. Christine joined nPario in April of 2011 from Yahoo where she was an HR leader driving organizational effectiveness, employee engagement and talent management strategies within the research and technology/product organization. Prior to joining Yahoo Christine spent 15 years at Sun Microsystems in business partner and other human resources roles throughout the company.

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