We help you answer these questions:
Presenting new research published by Winterberry Group about the origins and likely evolution of omnichannel customer engagement strategies.
WPP and nPario launch strategic alliance to improve data-driven decision-making for marketers and advertisers.
Analyze consumer behavior in real-time using data stored in Hadoop environments to deliver real-time results for ad-targeting and customer engagement.
GlobalWebIndex, owner of the world’s largest and most detailed consumer study into cross-platform digital media usage, to deliver deep digital consumer insights using nPario
nPario’s Consumer Intelligence platform and marketing segmentation applications are in use at some of the world’s leading brands, publishers and agencies. Our innovative technology was developed specifically to handle the complexity and scale of Yahoo!
nPario’s Consumer Intelligence platform and marketing segmentation applications enable you to surface actionable consumer insights in real-time across all your channels of interaction. Custom segmentation enables highly targeted campaigns with optimized conversion. Campaign intelligence gives you a way to optimize campaigns as they run, no waiting required.
nPario’s Consumer Intelligence applications help you monetize your audience by enabling you to instantly classify your first-time users and by enabling your advertisers to target custom defined segments to increase conversion rates.
nPario’s Audience Discovery applications enables agencies and advertisers to streamline media buying by understanding consumer segmentation across channels.